Game Analysis

Game analysis is the process of studying a video game to understand how it works, how players interact with it, and how it can be improved. It combines elements of game design, user behavior, and data analytics.

Types of Game Analysis

1. Gameplay Analysis

Examining mechanics, levels, controls, and overall user experience.
Example: Why do players quit at level 3? Is it too hard or confusing?

2. Player Behavior Analysis

Tracking how players behave in the game: what they enjoy, where they get stuck, what motivates them.
Example: Which character or weapon is most used? Why?

3. Monetization Analysis

Studying in-game purchases, ad performance, and revenue models.
Example: Are players buying enough in-game currency? Which offers convert best?

4. Retention & Engagement Analysis

Checking how often players return, how long they play, and why they stop.
Example: What’s the Day 1, Day 7, and Day 30 retention rate?

5. A/B Testing

Comparing two versions of a game feature to see which one performs better.
Example: Does giving players a free reward on login increase daily activity?

Purpose of Game Analysis

Improve game design and balance
Increase player satisfaction
Boost monetization without ruining experience
Keep players engaged longer
Support developers with data-driven decisions

Game Analyst

A Game Analyst is a data-driven professional who analyzes player behavior, game performance, and market trends to help game development teams improve games. They combine knowledge of game mechanics, data analysis, and business strategies to guide decision-making throughout a game’s lifecycle.

What a Game Analyst Does?

Player Behavior Analysis
- Track how players interact with the game (what levels they quit on, what characters they use most, etc.)
Game Economy Balancing
- Help design in-game currency systems, prices, and rewards to keep players engaged without frustrating them.
Live Ops & Updates
- Analyze how players react to updates, events, or new features.
Monetization Optimization
- Figure out what makes players spend money, and how to increase that in a non-pushy way.
Retention & Engagement Tracking
- Find out why players leave or stay, and how to keep them around longer.

Tools and Skills

Data Tools: SQL, Excel, Python/R (for data analysis), Tableau/Power BI (for data visualization)
Game Analytics Platforms: Unity Analytics, GameAnalytics, Firebase, etc.
Understanding of Game Design
Statistical & Mathematical Knowledge
Strong Communication (to work with devs, designers, and marketing teams)

Difference Between Game Analyst and Game Tester

Game Tester (Quality Assurance Tester)

Main Goal:
Find and report bugs, glitches, and other issues in a game to ensure it runs smoothly before release.

Key Responsibilities:

Play the game in various ways to spot bugs or crashes.
Reproduce bugs consistently and document them.
Provide feedback on gameplay, difficulty, and usability.
Test compatibility across devices/platforms (e.g., PC, console).
Work closely with developers to verify bug fixes.

Game Analysis

Game Analysis

Types of Game Analysis

1. Gameplay Analysis

2. Player Behavior Analysis

3. Monetization Analysis

4. Retention & Engagement Analysis

5. A/B Testing

Purpose of Game Analysis

Game Analyst

What a Game Analyst Does?

Tools and Skills

Difference Between Game Analyst and Game Tester

Game Tester (Quality Assurance Tester)

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